Brand Identity
Brand Kit
Logo
Logo Guidelines
- • Minimum size: 24px height
- • Clear space: equal to the height of the "S" on all sides
- • Never recolor the golden-yellow wordmark
- • Never stretch or distort
- • Use on dark or white backgrounds only
Color Palette
SPORTERRIFIC Golden Yellow
#EE9C23
Primary CTA, Accents
Deep Black
#0A0A0A
Background
Card Dark
#141414
Cards & Surfaces
Border Dark
#242424
Borders, Dividers
Pure White
#F7F7F7
Primary Text
Muted
#737373
Secondary Text
Danger
#EF4444
Errors, Alerts
Success
#22C55E
Success States
Typography
Barlow Condensed · Black 900
All headlines, hero text, badges
YOU RIDE. WE CAPTURE.
Barlow Condensed · Bold 700
Subheadings, labels, buttons
Find Your Shots
Inter · Regular 400
Body text, descriptions
Action sports photography marketplace.
Inter · Medium 500
UI labels, form fields
Upload your best shots
Voice & Tone
Bold
Short punchy statements. No filler words. Uppercase for energy.
Authentic
Real athletes, real moments. Never staged or corporate.
Fast
Get to the point instantly. Riders don't have time to read paragraphs.
Community
We're one of you. Riders, photographers, the same crew.